From the same collection, the Swinger Bag in Signature Textile Jacquard served as a nod to the logo-splattered wristlets of my youth, reimagined with a decidedly more chic top handle. Silhouettes like the Ergo Shoulder Bag from the Coach Originals collection, inspired by the brand’s archives, became as popular as any new Prada or Louis Vuitton pick. They put out new iterations of bags that looked like the suddenly-desirable vintage styles, keeping the price point for most under $500 so shoppers could justify the impulse-buy. The brand’s focus fell off of the leather goods that made them successful, opting to cover everything with Cs in quirky colorways instead.įast-forward to 2020 and the younger generations have started buying those abandoned Coach bags from their local thrift stores. The innovation stopped the creative direction became repetitive. Somewhere along the line, though, Coach fell off. Founded in New York in 1941, the brand took off in the ’60s as the go-to for luxurious leather and playful design at a not-totally-outrageous pricepoint. It was at this point that many shoppers began to look past the jacquard logo and see Coach for the high-quality leather brand it truly was. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale. Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. While some of us got made fun of for buying our apparel at Goodwill in our teens, Gen Z has a habit of shaming fast-fashion shoppers and praising thrifty buyers instead.Īnd to no one’s surprise, pretty much every thrift shop or consignment store has at least one or two Coach handbags lying around, donated after they lost their prowess so many years ago. Why had we deemed Coach an “embarrassing” brand? What made it less luxe than any other designer on the market? The realization that we were in the wrong began with the normalization of thrift shopping as mainstream. Even girls who weren’t into fashion knew better than to wear anything with the once-coveted Coach Cs splattered across it.Ĭoach’s notoriety remained up until about a year ago when we, as a society, decided that we had made a mistake. By the time I entered high school, though, Coach was decidedly out.
A shoulder strap and logo tag provide a contrasting pop of color to a roomy leather bag designed with an organized interior and signature coated-canvas lining.
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In my younger and more vulnerable years, nothing seemed cooler to me than a Coach wristlet, no doubt stuffed with the $10 my mom gave me to get Starbucks frappuccinos with my friends and pretend we were “real” adults instead of 13-year-olds walking a strip mall. Free shipping and returns on COACH Willow Colorblock Leather Shoulder Bag at. This Anti-Thinning Shampoo Addresses Progressive Hair Loss-& It’s on Major Discount
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